Are you suffering from winter blues - cold air, snowy roads, and endless gray skies are enough to make anyone wish they were hibernating until that first Spring bloom … don’t gloom just yet! Here are five effective strategies designed to increase energy naturally and keep your metabolism from entering hibernation this wintery season! 1. Unlocking Cellular Energy with Mineralized Hydration* Unleash your cells' full energy potential with mineralized water.* Purified water may lack key minerals necessary for efficient cell absorption and energy production. Whereas mineralized water, packed with essential elements, fills this void, hydrating the cell and acting as a catalyst to support optimal cell performance.* By replenishing your reserves with mineralized water, you not only ensure proper cell hydration; you are increasing the ability to produce energy too!* 2. Power Up Your Morning with a Protein Boost Begin each morning on the right note by eating at least 20 grams of protein as soon as you awake. This little trick will help balance blood sugar levels by providing essential amino acids that keep those energy lows at bay and mental clarity at its highest. By adopting this small lifestyle change it sets you up for an excellent and fulfilling day that's not only balanced but mentally and metabolically sharp too! 3. Alkalizing for Energy Alkalizing your diet and supplementing with functional superfoods (like Pure Chlorella, AzureWell's Whole Food Multi-Vitamin, Organic Greens, Super Greens Pro pH) is integral for maintaining your best energy at a cellular level, producing optimal units of cellular ATP.* Promoting an alkaline pH, your body can achieve maximum rates of energy output without making you feel exhausted at the end of the day.* 4. Unleashing Cellular Energy Supplements like magnesium, copper, B vitamins, and whole-food multivitamins act as high-grade fuels that boost mitochondrial performance while simultaneously increasing ATP production - the currency that powers our bodies with energy!* Adding these supplements to your daily routine can significantly boost energy levels over time for sustained and increased vitality for the long-term.* 5. Your Sleep Prescription The significance of getting an average of eight hours of restful ZZZs every night affects concentration, memory, immune function as well as lifespan. Lack of enough quality sleep is also linked with serious illnesses if left unattended for too long. Sleep's restorative power allows energy replenishment and tissue repair. Regardless of our age, sufficient sleep is paramount at every point in our lives. It’s time to embrace the power of self-care and wipe out those winter blues. Wake up tomorrow and start your day with a protein-packed morning, mineralize your water and fuel your energy with some high-octane supplementation for your day.* The next day, you’ll wake up to a more vibrant you! Thrive! Achieve! Transform your winter from a period of gloom to a season of rejuvenation and vitality.

by H.R. Payne A New Year, A New You…One Step At A Time As we step into the new year, many of us aim to become better versions of ourselves by improving our well-being and restoring balance. Often, we start the new year with pushy goals like losing weight or wanting to detoxify our bodies. Though being in the “now” is ambitious, before diving into any weight loss program or “detoxing” it's crucial to prioritize a preparation phase to nourish the body at the cellular level. Our body stores extra fat to shield us from harmful toxins we encounter every day, like pollution and chemicals. This fat acts like a protective barrier, keeping those unwanted toxins away from our important organs and tissues. Over time, as this fat accumulates these stored toxins can slowly creep back into our bloodstream, causing many health problems. When you lose weight, thus fat, this is actually a very advanced form of detoxification and can put a heavy burden on the body if it is not prepared.  So, jumping right into a weight loss program or starting with a detox is maybe not the best idea. Prepare This Winter For A Spring Cleansing Strategically nourishing the body and boosting cell energy, especially a molecule called ATP, is a key step before starting any detox or weight loss plan. ATP is like the body's battery that powers detoxification. Without adequate ATP levels, detoxification (including weight loss), may become overwhelming, leading to incomplete toxin removal and the redistribution of toxins. Detoxing with insufficient cellular energy can result in oxidative stress, hormonal disruption, compromised immune function and potential harm to the body's overall balance. To get your body ready for that spring detox, this winter focus on a balanced diet with nutrients and antioxidants, exercise regularly to enhance energy production, and supplement with nutrients targeted to promote cellular energy. This preparation phase ensures a safe and effective detox come spring-time, making your body more capable of handling the challenges of detoxification. So embrace the new year with a prepared and motivated mindset – the start of your journey to living well and restoring balance begins with energy and determination! Fuel Your Transformation: Fire Up Your Cell’s Mitochondrial Energy* Supplements targeting mitochondrial function, such as magnesium, copper, B vitamins or even a comprehensive whole-food multivitamin can play a pivotal role in promoting optimal mitochondrial performance and the production of ATP for cellular energy.* Ensuring a comprehensive program is essential as these supplements actively participate in energy generation and contribute significantly to maintaining the stability of mitochondria's electron transport chain reactions, thereby further enhancing ATP synthesis.* Integrating a foundational supplement program into your regimen can provide the necessary building blocks to “fire up” your mitochondria, promoting heightened energy levels and fueling your transformation into the next phase of your new you.*

by David Stelzer, Founder & CEO, Azure Standard You know that we at Azure are always learning, innovating, and improving—it’s one of our core values, and we consider it an essential part of serving our customers. Growth, flexibility, and openness to change (for the better!) are crucial for personal well- being, too! We have been steadily working toward an exciting and entirely new venture for Azure Standard. We are absolutely thrilled to introduce you to AzureWell. At launch, AzureWell is primarily a collection of high-quality, practitioner-grade dietary supplements formulated for general wellness and to support an array of health concerns. Each carefully formulated, whole-food based, non-GMO product makes it convenient to add concentrated amounts of nutrients (that some of us may not get enough of) to our diets. AzureWell is an expanding line, and will grow to include a wide array of products, not just supplements. We know that there are many supplement brands out there. We have examined, tested, and tried many of them through the years. There is a great amount of impurity, fillers, and frankly, ineffective products. This is one of the key reasons we developed AzureWell—to bring you potent and pure supplements that can be trusted. If you have been around Azure for any length of time, you know we are very selective about what we offer. We have a lengthy list of unacceptable ingredients, and we remain vigilant about inspecting the entire supply line of everything we bring to you. Every supplement in our curated collection meets the Azure standard for quality, purity, transparency, and traceability. In fact, we’re going beyond our already high standards for supplements by ensuring that this Azurewell line of supplements is free of harmful excipients including magnesium stearate. We'll be sharing more about our pledge for purity in our supplements in the coming months. You might wonder why we are so passionate about supplements. David Stelzer, our founder and CEO, put it this way, “I have always believed that organic, whole foods form the foundation for wellness, and that most disease and sickness can be avoided with a rich diet of plenty of unprocessed foods grown in living, healthy soil. I’m not veering away from my belief that the key to health is in food. Considering supplements, we are still talking about food—getting very high concentrations of the most powerful constituents of food to help your body regain balance. When your body has gone rogue because of inadequate nutrition, ultra-powerful supplements can more rapidly help you return to balance, which leads to being well again. High quality supplements are an incredibly powerful piece in the toolkit for wellness.” David has seen it firsthand. Susan Booth, who has worked closely with David at Azure for many years, underwent treatment for cancer in 2021. She credits her lasting healing, in large part, to a regimen of professional-grade supplements. Time after time, Azure has seen the incredible impact that proper supplementation can have on restoring balance and promoting the right conditions for the body to heal itself. Susan shares, “It was amazing to me how God led me to just the right people and the answers I needed at just the right times. I learned so much from my experience, and from the people who helped me and educated me along the way. Pure supplements have played a major role in my recovery. To be able to offer the best-of-the-best supplements being manufactured today, and offer them as part of our Azure family of products, is really exciting. I’m very eager to share what I’ve learned about all aspects of regaining my health. My journey changed everything for me. My greatest privilege is to empower others with the knowledge I gained, to use the experience God gave me to educate others who are on a journey to healing.” Susan worked with select Azure-aligned health professionals using cutting-edge technology to learn what was out of balance in her body. Her personal experience, knowledge, and research led to a partnership with H.R. and Kelly Payne, as well as a team of naturopathic practitioners skilled in using supplementation for healing. Azure is pleased to have H.R. and Kelly, a husband-wife duo, on our team as we continue to develop and add to our AzureWell line. H.R. comes to Azure with over 20 years of high-level leadership experience in the health and supplement industry. “Over the past several decades, I've journeyed through the world of holistic health and wellness, on a path of knowledge and nurturing a deep-rooted passion to understanding limitless healing. Joining the Azure team was a choice that goes beyond the label, but is a serendipitous alignment of our shared values and mission. I cherish the Azure family and what it stands for, not just its commitment to crafting the highest quality natural products, but its ethos: the purity of nature, the integrity of honest work, and the promise to do right by our bodies and our planet,” H.R. remarks. Kelly adds, “Coming to the AzureWell family isn't just about being part of a team committed to curating a premium supplement line to bring to the Azure community. It is also about continuing a legacy of health and balance for my own family, a path I have pursued for the past twenty-plus years. Joining AzureWell was a natural progression, a merging of my passion with a platform that mirrors my dedication to enhancing well-being across generations.” The AzureWell supplement line was developed in consultation with trusted practitioners to bring potent, superior botanical supplements to customers seeking to integrate supplements into a balanced approach to abundant health. We are thrilled to introduce it to the Azure family this December. Susan will be sharing more of her astounding journey, and H.R and Kelly will be bringing you much more detailed information about AzureWell and the partnerships we have in the works! In the coming months, this venture will expand to bring you more resources and offer connections to a network of holistic health practitioners in all areas of the country. We hear from so many of our customers, family, and friends who are looking for another way to wellness. Our vision is to facilitate those connections and get you back on the road to enjoying life, doing meaningful things, and eating great food along the way—to experience abundantly vibrant health! *This is a repost from our feature article appearing at azurestandard.com, our parent company.